news

AURA 3D Skin Analysis at BTX Bar in Milan: your digital twin for face and neck to analyze your skin, simulate results, and track your progress over time.

BACK TO YOU: a stress-free skin reset starting in September, focusing on skin quality with a gentler, more gradual approach.

BTX pink meets the red and white of Monza: a new partnership bringing wellness, pop culture, and personal care both on and off the pitch.

Amidst myths and viral trends, BTX Bar chooses prevention: free sunscreen available year-round at all four of our clinics.

BTX Bar Italia is proud to support Pride: we’re joining the Napoli Pride parade to celebrate the freedom to be yourself.

BTX Bar is opening its new clinic in Naples, just a short walk from Via Toledo, featuring special guest M¥SS KETA.

On Thursday, June 4th, BTX Bar is opening its new hub for pop aesthetic medicine in Naples, just a short walk from Via Toledo, featuring M¥SS KETA.

The BTX Bar Secret Beauty Party celebrates the reopening of our Via Sicilia location in Rome following an extensive restyling.

BTX Café debuts in Milan during Pride Month: on June 23rd, a free event on identity, the body, and trans health held right inside the clinic.

A new approach to skin quality that stimulates fibroblasts and supports the skin's natural regeneration processes.

Botox, yes; frozen expressions, no. Techniques and tips for achieving a natural, harmonious, and personalized result.

Aesthetic medicine is changing its language: more accessible, informal, and contemporary, without compromising on professionalism.

Tailored programs for women's well-being during and after treatment, designed to help you rediscover care, connection, and pleasure.

"My job also means saying no to easy money": BTX Bar's vision on the doctor-patient relationship, as featured in the press.

On Gay.it: discover the most popular aesthetic medicine treatments chosen by men at BTX Bar, Italy's first Botox Bar.

As featured on MonzaToday: the story behind BTX Bar Monza, the new frontier of youth-oriented and queer-friendly aesthetics, as told by the press.

As featured in GQ: yes, Scrotox is a real thing. Here is why it’s having a moment, according to a medical expert.

As featured in Corriere della Sera: the medical center turned "Botox Bar," complete with candy-pink decor and a mission to make cosmetic enhancements accessible to everyone.

BTX Caput Mundi: the multichannel campaign by BTX Bar in Rome running from late March through April, bringing aesthetic medicine out of the clinic and into the city.

Bruising or vascular occlusion after filler? How to tell the difference, which tests to perform, and how to intervene immediately.

Semaglutide face: for World Obesity Day, how aesthetic medicine can address the signs of weight loss on the face.

Profhilo Structura has arrived: 90 mg of ultrapure hyaluronic acid in 2 ml to improve skin quality and subcutaneous fat pads.

BTX Bar supports Pride Month with #FillTheLove: providing aid to shelters in Rome and Milan and job placement opportunities for LGBTQIA+ youth.

How much does it matter to feel comfortable in your own skin? Image, emotions, and self-esteem: how the way we see ourselves influences our well-being.

As featured in Inside Art: how Botox Bar has transformed aesthetic medicine from a luxury into a daily, democratic act of self-care.

BTX Café, a new way of talking about the body: the BTX Bar format that brings the conversation about identity and beauty into the clinic.

Beauty News: all the beauty events for June, featured in Style Magazine.

As featured in Leggo: Italy's first Botox Bar opens in Milan with a "Pink Night" launch event.

As featured in Vanity Fair: the rise of "easy" aesthetic medicine, offering Botox and fillers at accessible prices, and the questions this trend raises.

BotoxBar, the revolutionary beauty concept: the press covers Italy's first Botox Bar and its vision for aesthetic medicine.

As featured on MilanoToday: when aesthetic medicine becomes a 360-degree cool experience, the story of the BTX Bar concept.

As featured in Leggo: best practices in aesthetic medicine for Gen Z with BotoxBar and the podcast "Il Paese dei Baroqui."

As featured in Io Donna: Forehead Botox, everything you need to know before your treatment.

Sunscreen is the simplest aesthetic medicine treatment: BTX Bar provides it for free all year round at all our clinics.

With Urban Vision, BTX Bar brings the "pink revolution" to the DOOH circuit: between March and April, giant video walls and billboards will be featured in Rome and Milan.

BTX Bar is a sponsor of the podcast "Il Paese dei Baroqui": a dialogue with Gen Z on aesthetic medicine, focused on accurate and transparent information.

PRX Plus, the evolution of PRX-T33: deep, needle-free biostimulation to renew your facial skin, arriving this spring at all BTX Bar clinics.

"I said no(i)": the BTX Bar and DonnexStrada campaign for International Women's Day 2026, because a "no" can save a life.

Why give the gift of aesthetic medicine for Valentine's Day: treatments to enhance and prevent, plus demand data by age group.

Aesthetic medicine and trends: why it’s impossible to keep up with the Kardashians, who have been setting beauty trends for twenty years.

PRX T-33: the needle-free deep biostimulation treatment with an "instant glow" effect and zero downtime—how it works and why it’s gone viral.

BTX Café 4, "I Break": the BTX Bar beauty talk in Rome against gender-based violence, featuring art, culture, and empowerment.

BTX Christmas 2025: 10 gift ideas by BTX Bar for a stress-free Christmas with extra glow.

Kids skincare: Shay Mitchell's Rini line for children aged 3 to 12 and the marketing surrounding skincare for little ones.

Clean girl vs. tired girl: what the two viral TikTok trends reveal about the relationship between beauty, authenticity, and Gen Z.

The third stop of the BTX Café for Pink October takes place in Rome: "Beauty as an act of care" and the role of aesthetics in the cancer journey.

BTX Café returns to Milan for Beauty Week: the second stop is a journey through the history of beauty standards and the aesthetics of imperfection.

"Filler blindness" and "Love Island Face": what they are and why experts are concerned, from repeated touch-ups to a distorted perception of one's own face.

Botox shaming and guilt: when Botox becomes a "moral offense" and why it is primarily women who are judged.

No more deaths from illegal procedures: BTX Bar, in partnership with Arcigay and Cest, launches accessible aesthetic medicine programs for trans people.

Aesthetic medicine: the dangers of unauthorized black-market products and how to protect yourself, amidst inspections by the Financial Guard and the NAS health police.

When lip filler heals an inner wound: the story of a young woman with cleft lip scars and a smile rediscovered.

From anti-aging to pro-aging: Dr. Camilla Di Pasquali explains biostimulation and the sustainable future of aesthetic medicine.

BTX Bar and digital artist Alessandro Malossi: the artwork for the "Stop Being Fake" campaign, exploring authenticity and self-determination.

BTX Café is coming to Milan: on June 23, 2025, experience a free, pop-up event exploring rights, identity, and beauty, hosted inside an aesthetic medicine clinic.

BTX Bar at Roma Pride 2025: the "Stop Being Fake Party" on Gay Street and the parade, blending activism with cult-status fans.

Photoaging: what it is, how to prevent it, and the most effective treatments for signs of UV damage.

Afraid of Botox? Dr. Giacomo Peluso answers the most common questions about pain, risks, and what happens if you decide to stop.

Fringe benefits: BTX Bar aesthetic treatments are now part of corporate benefits through Edenred and Satispay. Here is how they work.

BTX Bar at the Rinascente Beauty Fair: an exclusive «Botox vs. Hyaluronic Acid» masterclass in Monza for our Top Clients.

The Botox Bar arrives in Milan: a concept that blends New York flair with Italian elegance to make fillers and Botox accessible to everyone.

Hello September: Dr. Camilla Di Pasquali’s tips for resetting your skin after the summer with BTX Bar biostimulation.

The BTX Bar guide to spotting fake doctors and choosing a safe professional for your aesthetic medicine treatments.

Gummy smile: causes, who it affects, and how to correct it with fillers and Botox.

The Botox Bar locations in Rome, Monza, and Milan are now part of the DonneXStrada "Punto Viola" network: safe spaces for anyone experiencing gender-based violence.

The off-label uses of Botox you didn't know about: what "off-label" means and which conditions, beyond wrinkles, it can be used to treat.

The #FillTheLove campaign has donated €9,135 to LGBTQIA+ youth: €4,937 to Casa Arcobaleno in Milan and €4,197 to Croce Rossa Roma - Casa+.