BTX Bar Italia supports Pride Month with initiatives for inclusion and solidarity

The new aesthetic medicine clinic launches the #FillTheLove campaign campaign for Pride Month with a commitment to supporting shelters in Rome and Milan and promoting job placement for LGBTQIA+ youth

For Pride Month, the new aesthetic medicine clinic Botox Bar is proud to take part in the celebrations, reiterating its commitment to inclusion and support for the LGBTQIA+ community and against all forms of discrimination.

June is LGBTQIA+ month - known as Pride Month - an international event that celebrates the importance of the fight for LGBT rights and dedicates space to commemorating lesbian, gay, bisexual, and transgender pride and its victims.

BotoxBar also wants to do its part: for this month, BotoxBar will donate a portion of June's proceeds to the shelters in Rome and Milan, which welcome LGBTQIA+ youth every day victims of homophobia and transphobia.

By participating in these celebrations, the new aesthetic medicine clinic reaffirms its dedication to the values of diversityandequity, which are fundamental to its innovative format. For BotoxBar, “Pride” means, above all, inclusion: creating an environment where everyone feels safe, comfortable, and free to be themselves, valued and respected.

BotoxBar has always been a safe space for young victims of violence and discrimination; for many young people, however, even home is not a safe place. 42% of violence and abuse against LGBTQIA+ individuals occurs within the family and primarily affects young people, especially those between the ages of 13 and 29. During the month dedicated to celebrating civil rights, equality, and acceptance, BotoxBar wants to provide concrete support to those who work every day to ensure a home where people can feel safe.

With the #FillTheLove campaignevery treatment performed in June will help support young people in need. Furthermore, by the end of 2025, the clinic is committed to supporting a job placement program for LGBTQIA+ youth.

“We were born to allow everyone to be themselves, because we are convinced that “one is more authentic the more they resemble the idea they have of themselves,” to quote an old Almodóvar film. We have created an inclusive, free, and open space, but we know that out there, discrimination and anti-LGBTQ+ violence are alive and well. That is why we are committed to clear support actions beyond simple financial value. In 2016, I personally opened the first shelter in Italy for young LGBTQ+ victims of violence, and so we have decided to always be on the front lines to help the associations that, with great effort, allow young people to be masters of their own future.” This is the comment from Flavio Ronzi, CEO & Founder of BotoxBar.

BotoxBar is an innovative aesthetic medicine format, created to make aesthetic treatments like fillers and Botox accessible to everyone, without ever compromising on quality.

Matteo Micucci, Brand Manager & Founder of BotoxBar, adds: “Pride Month is an important time to raise awareness about inclusion and the value of diversity as an element of uniqueness. We firmly support this principle: our patients are all different and unique. Over the years, Botox Bar has become a point of reference for the LGBTQIA+ community, offering a place where they can feel welcomed and loved. For example, for a person in transition, the possibility of feminizing or masculinizing with minimal procedures can be essential. With us, people feel accepted, which unfortunately is not always guaranteed in the healthcare sector, which should instead always be on the patient's side.”

More than just a medical practice: an innovative point of reference for those who want to explore the world of aesthetic treatments without compromising on quality and safety. With plastic surgeons and aesthetic doctors ready to provide expert advice, it offers a young and dynamic environment.

With two locations already open, in Rome and Monza, the first Italian Botox bar has recently opened its doors in the Porta VeneziainMilan.

area. The brand challenges the traditional concept of medical clinics by offering a vibrant and welcoming environment, far from sterile clichés. The brand's goal goes beyond simple aesthetic enhancement: it is about creating a hub for young people,a place open to everyone, capable of integrating aesthetic treatments with broader health and wellness services.