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ABOUT US
1st in Italy
No judgment
Natural treatments
what’s behind BTX bar?
Our manifesto
Since May 29, 2021 (the date the first “botox bar” opened in Rome), BTX Bar® Italia has introduced a concept born overseas to our country, making aesthetic medicine more accessible to everyone while guaranteeing the highest medical and health standards.
By breaking down the stigma—often fueled in the public eye by bias and medical-scientific misinformation—the “botox bar” promotes the physical and mental well-being of patients in an informal and non-judgmental atmosphere. This is a new paradigm of aesthetic medicine that values both the patient and medical professionalism. Modern aesthetic medicine is evolving to meet a profound need: restoring the patient to the center of their own wellness journey, within a context of maximum professionalism and transparency.
By breaking down the stigma—often fueled in the public eye by bias and medical-scientific misinformation—the “botox bar” promotes the physical and mental well-being of patients in an informal and non-judgmental atmosphere. This is a new paradigm of aesthetic medicine that values both the patient and medical professionalism. Modern aesthetic medicine is evolving to meet a profound need: restoring the patient to the center of their own wellness journey, within a context of maximum professionalism and transparency.
The BTX Bar® – Best Aesthetic Results– is the expression of this evolution. It is not a simplification of medical practice, but a new approach that redefines the patient experience, shaping it around current needs: more freedom of choice, more awareness, and a closer relationship with the doctor.
The word "Bar," an acronym for Best Aesthetic Results, is not used by chance: it represents a concept deeply rooted in the collective imagination, synonymous with an open, accessible, and welcoming environment. When applied to aesthetic medicine, it becomes a symbol of transparency and trust—a bridge between patient and doctor where the encounter is not just clinical, but human.
The BTX Bar® is founded on the belief that patients should make informed choices through a direct and clear relationship with their doctor. It is not a decision dictated by trends, but a journey guided by professionalism and active listening, which does not diminish the role of the doctor, but rather strengthens it. The doctor remains the central point of reference, ensuring safety, personalization, and quality results. This is a new perspective on aesthetic medicine that does not impose, but rather accompanies and offers comprehensive support to the individual, integrating aesthetics with physical and mental well-being.
The word "Bar," an acronym for Best Aesthetic Results, is not used by chance: it represents a concept deeply rooted in the collective imagination, synonymous with an open, accessible, and welcoming environment. When applied to aesthetic medicine, it becomes a symbol of transparency and trust—a bridge between patient and doctor where the encounter is not just clinical, but human.
The BTX Bar® is founded on the belief that patients should make informed choices through a direct and clear relationship with their doctor. It is not a decision dictated by trends, but a journey guided by professionalism and active listening, which does not diminish the role of the doctor, but rather strengthens it. The doctor remains the central point of reference, ensuring safety, personalization, and quality results. This is a new perspective on aesthetic medicine that does not impose, but rather accompanies and offers comprehensive support to the individual, integrating aesthetics with physical and mental well-being.
Our story
from 2021 to today
Monza: second opening
The second BTX Bar® Italia opens in Monza, taking our concept beyond the city of Rome.
2023
BTX BE YOU
BTX Be You is born, a project that promotes inclusivity, authenticity, and the freedom to be yourself.
2021
BTX Bars become Purple Points
BTX Bar® Italia joins the DONNEXSTRADA project. The clinics become safe spaces against violence against women and gender-based violence.
2023
Milan: the flagship store
The third BTX Bar® Italia opens in Milan. A 300sqm clinic in the heart of Porta Venezia.
2024
A NEW WAY TO EXPERIENCE AESTHETIC MEDICINE
We like the idea of a bar because it is a place where people feel at ease. They stop by, take a break, talk, get to know each other, and share a moment.
No, we are not a bar, but we want to offer you that same feeling: a relaxed, welcoming, and non-judgmental environment where aesthetic medicine becomes wellness, safely and without judgment.
No, we are not a bar, but we want to offer you that same feeling: a relaxed, welcoming, and non-judgmental environment where aesthetic medicine becomes wellness, safely and without judgment.
the founders
Three visions, one unique idea of aesthetic medicine. Discover the people who brought BTX Bar to life.
Camilla Di Pasquali
Medical Director & Founder
She is a specialist in Plastic, Reconstructive, and Aesthetic Surgery. She holds a PhD in Applied Medical-Surgical Sciences and performs reconstructive surgery in both public and private settings. Over the years, she has specialized in facial and breast surgery. She is the Scientific Director of BTX Bar® Italia; she trains and supervises the medical team, refining techniques that ensure personalized results for every patient.
Flavio Ronzi
CEO & Founder
With over 20 years of experience in the healthcare, social, and humanitarian sectors, he has worked in more than 90 countries. He has gained extensive expertise in organizational development and change management, teaching courses at training schools and universities. He has managed the transformation of large organizations. Today, he leads reorganization and digitalization projects within the National Health Service. As a manager and entrepreneur, he heads trade associations and non-profit organizations in the healthcare sector. He is responsible for the management and development of BTX Bar® Italia.
Matteo Micucci
Brand Manager & Founder
Immersed in the world of communication from a very young age, he was among the top 10 fashion bloggers by the age of 17. An expert in graphic design, photography, and social media, he has collaborated on major communication campaigns for both public and private entities. Specializing in rebranding, he has developed visual identities, websites, merchandising, and digital content for healthcare facilities and non-profits. In 2016, he won the Agi award. He created the visual identity for BTX Bar® Italia and coordinates communication and patient care activities.
