BTX Cafè returns to Milan for Beauty Week: a journey through the history of beauty standards
Following its June debut, BTX Cafè returns with its most intimate and special event yet. On Thursday, September 18th, BTX Bar® brings its format to the official Milano Beauty Week schedule, once again transforming the aesthetic medicine clinic into a space for culture and conversation, hosting the second stop of this free and inclusive series that puts beauty, identity, and freedom at the center.
The Aesthetics of Imperfection
The theme of this second episode is a true historical and cultural overview: a look at the evolution of beauty standards through decades of make-up, aesthetics, and aesthetic medicine. What was once perceived as a flaw can today become a unique, authentic, and distinctive trait.
Beauty, in fact, is not born from the absence of marks, but from the ability to transform them into language, identity, and memory. Fragments that come back together, like in the ancient Japanese technique of kintsugi, becoming something unique and precious.
As noted by Dr. Camilla Di Pasquali,Founder and Medical Director of BTX Bar:
“In aesthetic medicine, we speak of perfection when all scientific criteria are met to achieve facial harmony. However, I strongly believe that it is precisely in imperfection that one finds that special something capable of giving a face authentic beauty and artistic value.”
The episode's guests
Guiding the audience on this journey will be diverse voices and experiences, all united by the same inclusive vision of beauty:
- Ida Montanari – An icon of Italian make-up, a legendary make-up artist since 1966, she has worked with national and international celebrities. Founder of an Academy and an entertainment services company that bear her name, she is a true pioneer in the world of beauty.
- Luca Buttiglieri – A make-up artist and creator who transforms make-up into freedom and expression, inspiring thousands and promoting an inclusive beauty culture that also celebrates male make-up.
- Adriana Bazgan – A beauty creator and voice for skin positivity, she inspires thousands by proudly showcasing her vitiligo and promoting authentic, inclusive, and unfiltered beauty.
- Dr. Camilla Di Pasquali – Founder and Medical Director of BTX Bar, she combines scientific rigor with artistic sensitivity to highlight how authentic beauty is born from the balance between harmony and imperfection.
BTX Café: a clinic that becomes a cultural space
WithBTX Café, BTX Bar flips the script on aesthetic medicine, transforming the medical office into an open and inclusive space, where beauty is not an ideal to chase, but a path to self-care, expression, and freedom.
