BTX Bar opens in Naples: special guest M¥SS KETA

BTX Bar Italia, the first Italian “Botox Bar”, is opening its new clinic in the heart of Naples, just a few steps from Via Toledo and the Quartieri Spagnoli.
A space of over 400 sqm dedicated to medical offices and the new BTX Academy, an advanced training school for healthcare professionals, destined to become a national benchmark for medical professionals in the sector.

3DThe opening party on June 4th hosted an event within an event: the participation of M¥SS KETA, with a DJ set and a curated selection of tracks.

BTX Bar Naples: aesthetic medicine, pop culture, advanced training, and patient care

The goal is clear: to bring a new way of experiencing aesthetic medicine to Southern Italy. More inclusive, contemporary, and accessible to everyone. 

BTX Bar has built its identity by breaking the traditional molds of luxury aesthetic medicine to integrate it into people's daily lives: pop aesthetics, installment payment plans, contemporary language, and ironic, disruptive communication coexist with advanced medical protocols and high clinical standards. 

A philosophy that finds its ideal home in Naples.

“Naples is about connection, humanity, art, and grassroots influence: the perfect calling card for our approach to aesthetic medicine since day one - explains Flavio Ronzi, CEO of BTX Bar® Italia - It is the perfect place to consolidate our brand and build the standard and future of training with the BTX Academy”.

The new BTX Bar space is spread over two levels:

• a second floor reserved for the new national BTX Academy, a high-level training center for medical professionals in the field.

• an entire floor dedicated to aesthetic medicine clinics and the national patient careservice, active 7 days a week.

The event within the event: a DJ set by M¥SS KETA

Special guest for the opening event was M¥SS KETA, the iconic and provocative artist of the Italian scene with an unknown identity, who returned to Naples for the occasion to perform with a exclusive DJ set performance.

Kicking off the evening, the Show(Big) Girl Adriana Tedeschi with an opening set by DJ Alessandro Cocco, a well-known producer in the European techno scene.

The opening party proved to be one of the most anticipated events of the early summer in Naples, with influencers, creators, artists, doctors, and social and lifestyle figures attending from all over Italy as active members of the BTX Bar "Pink Community."

The Academy

The building on Via Bracco houses the new BTX Academy, a high-level training school for healthcare professionals, destined to become a national benchmark for medical practitioners in the sector.

“The mission of BTX Bar - says Camilla Di Pasquali, Founder and Medical Director - has never been to chase trends or externally imposed aesthetic standards, but rather to enhance the personality and strengths of each patient. This is the operational guideline that will also inspire the training at the BTX Academy, reserved for doctors and healthcare professionals from all over Italy.”.

During Pride month to confirm support for the queer community

The Naples opening also arrives during Pride month, strengthening BTX Bar's long-standing bond with the LGBTQIA+ community, which represents a significant portion of the network's patients.

“BTX Bar - comments Matteo Micucci, brand manager - is currently the only medical clinic in Italy to have introduced an alias medical record for transgender and non-binary patients, alongside specific protocols at subsidized rates for certain needs related to the gender-affirming journey. With Naples, we are opening a new hub of freedom and inclusion. Entering a BTX Bar means stepping into a medical space that is protected, welcoming, and openly inclusive”.