Where beauty meets exclusivity: BTX Bar at Rinascente’s “Beauty Fair”

Beauty gets exclusive! On February 12th, Rinascente, the renowned department store chain with locations in major cities, hosted the “Beauty Fair”, involving all its stores in exclusive events. Among the brands that took part in the initiative was BTX Bar, which brought its expertise in aesthetic medicine to a special meeting dedicated to Top Clients invited by the Brand.

Botox vs. Hyaluronic Acid: an exclusive masterclass by Botox Bar

At the Rinascente store in Monza, BTX Bar held an exclusive masterclass, led by Plastic Surgeon Mario D’Anna, dedicated to the two most requested treatments::hyaluronic acid and botulinum toxin (Botox).

After illustrating the characteristics of both treatments, Dr. D’Anna guided the participants through a journey of benefits, effects, and the combined applications of skincare and injectable treatments to improve the appearance and health of the skin.

Debunking myths about aesthetic medicine

The audience participated with great enthusiasm, asking questions and engaging especially during the segment dedicated to myths and urban legends on Botox and hyaluronic acid.

How many times have you heard people ask, “What is Botox used for?”, “Is it true that Botox makes you look puffy?” or “Are the results permanent?”
Through clear and transparent information, the masterclass helped debunk a few myths, giving participants the tools to make informed decisions.

An exclusive gift from BTX Bar

Participants certainly didn't leave empty-handed! At the end of the presentation, every guest received a branded BTX Bar pouch, containing:

  • Informative brochures to help you take care of your beauty in an informed way
  • A portable mirror, perfect for any occasion and any handbag.
  • Thehydrating lip balm

BTX Bar & Rinascente: This is just the beginning

The Rinascente “Beauty Fair” event was a success, but this is just the first step… No more spoilers!

Follow us on our social channels or subscribe to our newsletter to stay updated on all the upcoming stops on our journey toward the beauty and health of your skin: who knows, the next BTX Bar x Rinascente event could be right near you!

Stay tuned! 😉

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