Some people online say you shouldn't use sunscreen. At BTX bar, we give it away for free.

Some people online say you shouldn't use sunscreen. At BTX bar, we give it away for free.

While social media is divided over the usefulness of SPF, BTX Bar is installing free sunscreen dispensers at its four clinics. Because between a viral opinion and decades of scientific research, your skin deserves more than an algorithm.

The internet has found its summer obsession: is sunscreen actually necessary or not?

While millions of views fuel doubts, opinions, and theories about the use of SPF, BTX Bar chooses to turn down the noise and turn up the volume on prevention..

Starting in June, in fact, all four BTX Bar clinics in Rome, Milan, Monza, and Naples will feature Free Sunscreen, a street-side sunscreen dispenser available to patients and passersby alike.

“A reel can change what you think, but it doesn't change what we have known for decades thanks to scientific evidence. UVA exposure is one of the primary risk factors for skin cancer and photoaging. This is what medical recommendations are based on. Today, anyone can express an opinion on sunscreen, but doctors' recommendations continue to be based on available evidence, not on the algorithm. That is why we will continue to promote photoprotection as one of the most effective tools for skin health prevention.”, comments Camilla Di Pasquali, Medical Director at BTX Bar.

Sunscreen is not just a summer product

One of the most common myths is that sunscreen is only needed at the beach or during vacations. In reality, ultraviolet rays are present all year round.

I UVA rays, which account for about 95% of the ultraviolet radiation reaching the Earth's surface, penetrate deep into the skin and are among the main culprits of skin photoaging. UVB rays, on the other hand, are the ones most involved in sunburns and represent a major risk factor for the development of skin cancers.

For this reason, leading dermatological guidelines recommend the daily use of broad-spectrum sunscreen, especially on the most exposed areas like the face.

The most effective aesthetic treatment takes only a few seconds

In aesthetic medicine, sun protection is not a detail, but an integral part of the treatment plan.

Lasers, biostimulation, peels, PRX, botulinum toxin, and fillers can deliver significant results, but without proper photoprotection, the skin continues to suffer damage from UV radiation, increasing the risk of dark spots, collagen degradation, and premature aging. This is why BTX Bar considers sunscreen the simplest, most affordable, and most essential daily treatment: a few seconds a day that help preserve both your skin's health and the results of your professional treatments.

Free Sunscreen: a prevention station

The dispensers, featuring BTX Bar’s signature design, are free for patients and visitors to use. The goal is not to promote a specific product, but to encourage responsible habits, reminding everyone that the best sunscreen isn't necessarily the most expensive one, but the one best suited to your skin type, applied in the right amount and on a regular basis.

WithFree Sunscreen – Tan responsibly, BTX Bar reaffirms its commitment to prevention and to spreading a culture of health based on scientific evidence.