about
PRIDE
Celebrating every identity, supporting every freedom.
BTX Bar actively participates in Pride events in the cities where we are located, turning our values of inclusion, self-determination, and freedom of expression into a concrete commitment alongside the LGBTQIA+ community.
BTX Bar actively participates in Pride events in the cities where we are located, turning our values of inclusion, self-determination, and freedom of expression into a concrete commitment alongside the LGBTQIA+ community.
Our presence at Pride
Not just showing up, but taking part.
The bond between BTX Bar and the LGBTQIA+ community has been part of our brand since the very beginning. Every year, during Pride Month, we participate in initiatives in the cities where we operate to celebrate everyone's right to live and express their identity freely.
Our involvement goes beyond just attending Pride: a portion of our proceeds is donated to support shelters in Rome and Milan that provide daily refuge for LGBTQIA+ youth who are victims of homophobia and transphobia.
As we open new locations, this bond continues to grow with us, bringing our commitment to new cities and new communities.
The bond between BTX Bar and the LGBTQIA+ community has been part of our brand since the very beginning. Every year, during Pride Month, we participate in initiatives in the cities where we operate to celebrate everyone's right to live and express their identity freely.
Our involvement goes beyond just attending Pride: a portion of our proceeds is donated to support shelters in Rome and Milan that provide daily refuge for LGBTQIA+ youth who are victims of homophobia and transphobia.
As we open new locations, this bond continues to grow with us, bringing our commitment to new cities and new communities.
Our Pride events
Four cities, one message of freedom.
Rome, Monza, Milan, and Naples: four cities where BTX Bar has taken its message out of the clinic and into the streets, participating in Pride and supporting a community that has always been an important part of our world.
Rome, Monza, Milan, and Naples: four cities where BTX Bar has taken its message out of the clinic and into the streets, participating in Pride and supporting a community that has always been an important part of our world.
PRIDE IN ROME
Together to celebrate identity, rights, and freedom.
In the city where BTX Bar was born, Pride is a landmark event for our commitment: to be present, to take a stand, and to celebrate the freedom to be yourself together.
PRIDE IN MONZA
Our commitment grows alongside our cities.
With the arrival of BTX Bar in Monza, we are continuing our support for the LGBTQIA+ community here as well, participating in Pride and helping to create new spaces for visibility and connection.
PRIDE IN MILAN
Where our bond with the community took shape.
BTX Bar is joining Milan Pride, bringing the values we live by every day to the streets: inclusion, self-determination, and the freedom to express your identity without compromise.
PRIDE IN NAPLES
A new opening, during Pride month.
The arrival of BTX Bar in Naples coincides with Pride Month. To celebrate, we are joining the Naples Pride with our own float: a way to mark our debut in the city alongside its community and reaffirm, once again, where we stand.
The BTX Bar "method"
Consultation first, treatment second.
At BTX Bar, every treatment begins with a free medical consultation: a fundamental step to assess your goals, expectations, and clinical needs together.
And it doesn't end there: we’re with you every step of the way.
Our 7-day-a-week Patient Care ensures you have support, a listening ear, and peace of mind throughout your journey.
For botulinum toxin treatments, our care plan includes a 14-day follow-up and a touch-up at 21 days if needed. Because a well-executed treatment isn't just about technique—it’s about genuine, comprehensive care.
We are one of the few clinics in Italy that truly follows this approach. And we’re proud of it.
👉 Book your free consultation with a doctor in your city here.
And it doesn't end there: we’re with you every step of the way.
Our 7-day-a-week Patient Care ensures you have support, a listening ear, and peace of mind throughout your journey.
For botulinum toxin treatments, our care plan includes a 14-day follow-up and a touch-up at 21 days if needed. Because a well-executed treatment isn't just about technique—it’s about genuine, comprehensive care.
We are one of the few clinics in Italy that truly follows this approach. And we’re proud of it.
👉 Book your free consultation with a doctor in your city here.
